At a glance
What you get
Strong hold
Firm grip that stays pliable, not stiff
Matte finish
Natural texture with zero shine
Kaolin and bentonite clays
Absorb excess oil, add volume and grip
Castor oil and petrolatum
Moisturise against the dryness of daily styling
Easy to wash out
Rinses cleaner than most strong clays
Made in Melbourne
Crafted locally in small batches
A closer look
The details

Hold
Strong hold that washes out
Most strong clays buy their grip with a base that won't rinse. Super Clay uses kaolin and bentonite for the hold and a water-soluble base underneath, so it grips all day and still washes out with a normal shampoo.

Ingredients
Kaolin and bentonite
Kaolin absorbs excess oil and keeps the finish matte. Bentonite adds body and grip at the root, so the hold comes from texture rather than stiffness. A moisturising base underneath keeps hair from drying out with daily use.

Styles
Built for short to medium hair
Textured crops, tight side parts, messy quiffs and anything that needs to stay where you put it. Warm it well between the palms and it distributes evenly; rework it later with dry fingers without adding more.
How to use
Simple steps for best results
Prep
Damp or dry hair, dry for the strongest hold
Warm
Scoop a small amount and rub between palms until soft
Apply
Work through from roots to tips
Style
Shape with fingers or a comb
Before you buy
Commonly asked
How much should I use?
A fingertip's worth for short hair, a little more for medium. It's strong, so start small and warm it thoroughly between the palms; cold clay clumps.
Is it too strong for everyday use?
No. It's strong hold but stays pliable, so it doesn't set hard like a gel. If you want something lighter for daily wear, the Clay Pomade is the same clay base with medium hold.
Will it wash out cleanly?
Yes. The water-soluble base rinses out with a normal shampoo. It's easier to wash out than most strong clays, though a second lather helps if you've used a lot.
What does it smell like?
Vanilla and coconut. Subtle, warm and clean, present without being sweet.
Designed in Australia by Beard & Blade
We're an Australian grooming company serving over 300,000 men since 2014. Our own-brand range is engineered to the spec we wished other brands made, backed by warranties and guarantees we stand behind ourselves.



















