Pomade, clay, cream or paste — which do you need?Match hold, shine and texture to the look you want
Water-based pomades give high shine and firm hold, wash out easily. Oil-based give deeper shine and stronger hold, need shampoo to remove. Best for classic slicked or side-part looks.
Clays and pastes give matte finish with medium to firm hold. Ideal for messy, textured, undone looks. Work best on damp-to-dry hair.
Styling creams give light hold and soft finish. Suit longer, wavy or curly hair, or anyone who wants their hair to look styled but not done.
Complete the ritual
Products that pair well with this collection.
About HAIR PRODUCTS
Men's hair styling products in every hold and finish — pomades, clays, pastes, creams, gels and waxes. The workhorses of daily styling.
Water-based pomades give shine and easy washout. Oil-based pomades give deeper shine and stronger hold. Clays and pastes give matte texture. Creams give soft, natural finish. Match the product to the look: slicked for pomade, textured for clay, natural for cream. Match strength to your hair thickness.
TIPS & ADVICE
MODERN MEN'S HAIR STYLING: POMADES, WAXES, AND CLAYS EXPLAINED
The Best Pomades in Australia
Our top picks for the best pomades in Australia across shine, matte and clay formats, plus a practical guide to choosing the right one for your hair.
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