O'Douds Multi Purpose Pomade 97g

O'Douds Multi Purpose Pomade is a water-resistant pomade with a firm hold and a medium to high shine, built to stay restyleable through heat, humidity and workouts. Rice bran, candelilla and carnauba waxes give it grip, while grapeseed and jojoba oils keep it easy to work. Cedar and orange scent. 97g.

• Hold: Firm
• Finish: Medium to high shine
• Water-resistant, restyleable through heat and humidity
• One scoop loose, three scoops slicked back
• Cedar and orange essential oil scent
• Vegan and cruelty free

O'Douds handmakes its vegan, cruelty-free grooming range in its own lab in Houston, Texas, scenting every product with essential oils, absolutes and plant extracts rather than synthetic fragrance. The Multi Purpose Pomade is the product that put the brand on the map, and the one it calls the multi-tool of pomades. Use one scoop for a loose look, two for something more refined and three to slick it all back.

The formula is water-resistant rather than water-soluble, so it holds up in heat, humidity and through a workout, and stays malleable enough to restyle during the day. Applied to dry hair it gives more hold and less shine; applied to wet hair it gives more shine. The scent pairs Texas cedar with blood orange and bergamot.

How to Use: Scoop out a small amount and spread it lightly across your palms. Apply evenly from back to front. Use less for loose, natural styles and more for slick, sculpted styles. Blow-dry for extra hold, texture and volume. Being water-resistant, it needs a proper shampoo to wash out.

Size: 97g
Hold: Firm
Finish: Medium to high shine
Base: Wax (water-resistant)
Scent: Cedar and orange
Best for: All hair types; slick-backs, pompadours and defined styles that need to last
Key Ingredients: Rice bran wax, grapeseed oil, jojoba oil, shea butter, vitamin E
Ingredients: Aqua, Vitis Vinifera (Grape) Seed Oil, Oryza Sativa (Rice) Bran Wax, Simmondsia Chinensis (Jojoba) Seed Oil, Ricinus Communis (Castor) Seed Oil, Euphorbia Cerifera (Candelilla) Wax, Butyrospermum Parkii (Shea) Butter, Hydrogenated Ricinus Communis (Castor) Seed Oil, Copernicia Cerifera (Carnauba) Wax, Soy Lecithin, Sodium Borate (Borax), Tocopherol (Vitamin E Oil), Phenoxyethanol, Caprylyl Glycol, Sorbic Acid, Citrus Bergamia (Bergamot) Oil, Citrus Sinensis (Orange) Oil, Juniperus Virginiana (Cedarwood) Oil, Mentha Citrata (Bergamot Mint) Oil, Citrus Aurantifolia (Lime) Oil, Citrus Limonium (Lemon) Oil
Made in: USA