About Beard & Blade

Beard & Blade is Australia's home of men's grooming. We're a curated destination for shaving, beard and moustache care, hair styling, and skincare, and we've been at it for more than 15 years.

Our Story

Beard & Blade was founded in 2007 by Michael and Ben, two blokes who believed Australian men deserved better access to the world's best grooming products. Starting out as Shaver Hut, they built the business from the ground up, hand-picking brands, developing supplier relationships, and growing a community of customers who shared their passion for quality grooming.

In 2013 the business became Beard & Blade, a name that better reflected who they were and where they were heading. Michael and Ben still run the business today with the same conviction, just with a lot more brands, a lot more customers, and considerably better beards.

Where We Are Today

Today Beard & Blade is Australia's largest dedicated men's grooming retailer, with over 300,000 customers, 90+ brands, and more than 20,000 verified product reviews. We ship locally and our direct relationships with the world's leading grooming brands mean our customers get genuine products at honest prices.

We're not a generalist retailer that happens to sell grooming products. This is all we do. That focus means every brand we stock has been deliberately chosen, every product has earned its place, and our team knows the range inside out.

Our Promise

We offer free delivery on qualifying orders, free returns, and support from a team that responds fast, because good service shouldn't be complicated.

Whether you're new to wet shaving, building out a beard care routine, or just looking for products that actually work, we're here to help you find them. Thanks for being part of our community.

— Michael, Ben, and the Beard & Blade Team