Reuzel Blue Strong Hold Pomade 35g

Reuzel Blue Strong Hold Pomade in a 35g travel tin: the same water-soluble, strong-hold, high shine formula as the 95g. The super-concentrated formula builds height for pomps and slick-backs, castor oil keeps it spreading evenly, and it never flakes. Warm vanilla wood fragrance. 35g.

• Warm vanilla wood fragrance
• Hold: Strong (Reuzel rates it 9/10)
• Finish: High shine (9/10)
• Water-soluble, rinses out with water and shampoo
• Super-concentrated formula, a little goes a long way
• Castor oil conditions and improves manageability, vegan formula
• Travel size, same formula as the 95g tin
• Best for: any hair type, especially thick or textured; pomps and slick-backs

Created by the Schorem barbers in Rotterdam and made in the USA, Reuzel builds its range around barbershop expertise. Blue Pomade shares Red Pomade's water-soluble base and high shine but steps the hold up to strong, so it suits thicker, more textured hair and taller shapes. It sets as it dries, which is where the hold comes from, and damp fingers soften it again if a section needs a reset. No flaking, no build-up, and it washes out with water and regular shampoo.

The 35g tin fits a wash bag or a jacket pocket, and is the easy way to try Blue before committing to the full 95g tin.

How to Use: Remove one to two knuckles and emulsify between the palms. Apply to damp hair for maximum shine or dry hair for maximum hold, comb through from front to back, build height at the front and set the shape. For the tallest pomps, massage a little extra into the scalp.

Size: 35g (travel size)
Hold: Strong
Finish: High shine
Scent: Warm vanilla wood
Base: Water-soluble
Key Ingredients: Castor oil
Ingredients: Water, Ceteareth-25, Ceteareth-20, PEG-7 Glyceryl Cocoate, PEG-25 Hydrogenated Castor Oil, Polysorbate-20, Fragrance, Phenoxyethanol, Caprylyl Glycol, AMP-Acrylates/Allyl Methacrylate Copolymer, Hexyl Cinnamal, Sorbic Acid, Lilial, Lyral, Linalool, Orange 4 (CI 15510)
Made in: USA